Eric Kayser est une boulangerie pleine de saveur à la française que nous conseille Sylvain Lunetta.
Shop OT G14-G15 G/F
Ocean Terminal, Harbour City,
Canton Road, Tsim Sha Tsui,
Le produit, c’est d’abord le Boulanger
Eric Kayser, the 4th generation baker, created his authentic concept and techniques in 1996, offering artisan bread originating from France, while linking tradition and modernity with no concession on freshness or taste.
Eric Kayser has launched an extensive product offering with more than 300 breads, baked goods and pastries, grocery products and a range of savoury or sweet treats. He has created a high-end yet affordable brand with modern, urban store design.
There are today more than 100 bakeries in France and around the world, with 32 stores in France, and a successful roll-out in many different cultures including Japan, Korea, Taiwan, Singapore, USA, Russia, Ukraine, UAE, Portugal, Morocco, Senegal, Lebanon… while carefully adapting the concept to local preferences.
Pour en savoir plus, il y a le Press Kit d’Eric Kayser, qui est une leçon de marketing.